Turning Data into Actionable Insight

We provide innovative, customized consulting solutions for BI & Analytics.

We greatly improve our clients performance and profitability. We help them stay informed and relevant in a fast-changing environment.

Our core expertise lies in the intersection of business and technology.

Clients leverage our strong BI & Analytics capabilities and seasoned leaders from across industries to solve their most pressing challenges.


Strategy & Alignment

Using an inquisitive approach, we take the time to find answers that are individualized to each company’s needs and align with its business strategy. We work with businesses to answer open questions, find new roads forward, and deliver results quickly. Not only do we solve a problem – we help companies transform.

Domain Mastery

Our BI & Analytics capabilities cover three key domains.


Data Management

We develop and execute on architectures, policies, practices and procedures in order to manage the information lifecycle needs of an enterprise in an effective manner.


Business Intelligence

Highly conversant in the applications, infrastructure and tools, and best practices that enable access to, and analysis of, information to improve and optimize decisions and performance.


Data Analytics

Expertise in the qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns specific to the organization.

Integrative Know-How

We adopt a multi-disciplinary integrative approach to developing a full solution. We bring our diverse experience in technology, people and processes to complement the strengths of the organization.



Fully-featured BI solutions span all three domains while also impacting functional areas and people within the organization not directly involved with the BI implementation. This creates inter-sectional turbulence - disorientation due to change.

We draw upon our BI implementation experience gained across diverse organizations to help manage the turbulence by clearly communicating with teams, plugging gaps before they grow too large, and keeping aligned on strategic direction.



Integrative know-how coupled with experience in managing organizational dynamics is essential to a fully realized investment in BI. These skills do not naturally sit inside the wheel-house of the IT-based implementation team or their tools vendor.

These specialists have a product and project focus that defines all problems within those contexts, sometimes creating a blind spot to human or organizational factors. Our commitment is to focus on the outcome and empower and enable a successful journey for the whole client team.

Affinity Business Insights is part of Affinity, Inc